About Us
The headquarter of UIDEAL ELECTRONICS(HK) Co.,Ltd is located in Hong Kong,China UIDEAL is a comprehensive industrial and trade integration company owned by a private joint venture. UIDEAL currently owns the audio R&D enterprise and the sales enterprise What the products we sold is including the audio products and smart wearable products
We are determined to create value for our customers and business partners. With innovative thinking and systematic management, we are committed to creating a set of intelligent,efficient,open and fair sustainable win-win business modes.Continuously explore new opportunities for business benefit and sustainable development through strategic innovation in retail, new products, services and marketing.
Uideal Group
Introduction
UIDEAL has established three companies with different functions in the Greater China region,including Marketing Center(Guangzhou/Guangdong),R&D Center(Huizhou/ Guangdong),and Production Center (Wuzhou/Guangxi). The employees are more than 500.In the next 3 years,UIDEAL will set up multifunctional offices around the world to provide customers and business partners with more comprehensive services
UIDEAL has a leading "talents plan",and we take "creating success together"as the core value, encouraging employees to try boldly and practice bravely, so as to push our employees to go faster and further on the road of innovation.
Uideal Branding
Introduction
Uideal™ is shorted for"Your ideal".It is committed to creating a wireless living space for users and providing practical and portable smart products.Starting from the needs of users, based on systematic and scientific data analysis,understand the needs of users and develop targeted products to meet the actual needs of users.
Uideal™ takes "innovation,passion,vigorous" as the R&D purpose, and the products cover TWS,neckband earphones and smart watches, with a total of five themes:
- ColorCube: Colorful / Transparent / Portable
- BizzCore: HD sound / Stable Calling / Long working time
- TrueMe: Personalized / Customized / Innovative
- RunningGo: Cozy / Durable / Long lasting
- GameHit: Surround sound / Low latency / Cool apparence
Branding Culture
Brand positioning: Consumer brand of wireless smart digital accessories
Product positioning: Fashion, innovation,wireless, intelligence
User positioning:Who have requirements for products
Channel positioning: Global digital chain stores, comprehensive hypermarkets,fashion stores and Internet platforms
Certificate
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